the vault

Episode 6: Genevieve Ascencio, Factory PR's Senior Director of Digital

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Genevieve Ascencio is the Senior Director of Digital at Factory PR's New York City office, where she oversees digital executions for the agency's clients. She's also a professor at The Fashion Institute of Technology in New York City, teaching public relations to students studying toward a career in fashion.

Genevieve's client history includes brands such as bar III, The Art of Shaving, Fjällräven, Wooyoungmi, Volcom, WeSC, and Macy's. She has over 12 years of experience in fashion public relations. Listen to Genevieve discuss pitching tips, shoveling snow, Snapchat, and diversity in fashion. 

Follow Genevieve on Instagram, Twitter, and Snapchat: @thatgenevieve.

Music on this episode of The Vault is by Ben Bethurum, check out his SoundCloud for more musical masterpieces.

Hosted by Avery D'Alessandro. Produced by Lynae Cook.